内外交困时,星巴克如何通过社交媒体破局

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所属分类:传奇故事

内外交困时,星巴克如何通过社交媒体破局

当我们回顾星巴克的社交媒体营销史时,企图为中国式企业新媒体找到破局之路时,我们发现舒尔茨“拯救星巴克”的第一步就已经垫定了星巴克社交营销的开局,便是2008年建立“MyStarbucksIdea”网站, 它意味着两点 :

星巴克的社交营销是战略层面的。

星巴克社交营销建立的基础是用户交互。

我认为这是星巴克 社交媒体营销成功的根本原因 。但十年前就战略化社交媒体,这是由企业家的眼光决定的,无解。

星巴克的杯子

门店买价格要比淘宝合算 不过要是你的城市没有星巴克或者你喜欢的过季了 就只能淘宝买了 一般价格差不多的没问题 都是他们员工价买出来自己卖的 不过二三十那种肯定不是正品了...... 一般都在80以上了 什么价位的都有 看你喜好了

介绍星巴克英语。作daily talk

问题补充:不要!!! 字数不少于200。
不要太长也不要太短。BE QUICK! 明天我等最后答案。

字数=206, 没有太多生词

Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also sold at grocery stores.

From Starbucks' founding in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed, although the company continues to expand in foreign markets and is opening seven stores a day worldwide. The first location outside of the United States and Canada was established in 1990s, and they now constitute almost one third of Starbucks' stores.

By late March 2008, Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States. In July 2008, the company closed 600 stores. These closings and layoffs have effectively ended the period of prolific growth and expansion of the company which began in the mid-1990s.